As a blogger, influencer marketing is a big part of my life, so I was super excited to receive a free copy of Influencer Marketing for Dummies to review. As a blogger, I work with brands on a pretty regular basis – my blog is my place where I can express myself, but it’s also a business! As a business owner, I have to balance which brands I’m going to work with – not only because I love the brand, but also for how easy a brand is to work with and how they value me as a blogger. If I love a product, but a brand is difficult to work with or doesn’t value my work, there’s a good chance that brand won’t appear on the blog.
Influencer Marketing for Dummies is a great book for marketers who are looking to work with influencers – whether they be bloggers like me, or influencers who work solely on social media, like Instagrammers. It has tips on finding great influencers, engaging with them, and keeping a great relationships with the best influencers.
As a blogger, I can say that I believe that their chapters on blogging are spot on – how bloggers want to be treated, compensated, and approached are key. As Influencer Marketing for Dummies points out multiple times – it’s not just about the numbers. I want brands that value me and that I actually believe in!
I also learned a lot from the book. My favorite parts were the examples at the end of each section. I love looking at these to see how other successful bloggers are doing things, and I’ve discovered some great blogs!
I highly recommend this book for anyone working in marketing, social media, or blogging. It’s a quick, fun read full of useful tips that you can carry into your work!
As a blogger, what do you look for in a brand relationship? As a marketer, what are the things you look for most in an influencer?
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.
I’m not a blogger, and the whole process is a mystery to me. I was looking through the library for other books for “dummies” – these series are so good I love them they are typically right on, so I’m not surprised this one is, too.
Sounds like a great book. I love for dummies books, very useful for beginner
Wow! They have those “Dummies” books for everything, now don’t they? I’m curious to see what’s inside, because I feel like influencer marketing is hard to explain in layman’s terms.
I’ll have to check this book out. There’s so much to know and consider before deciding to work with a brand. So many brands want me to do free work for them, not realizing this is an actual business and source of income for me.
I need to get this book as a blogger I would love to get into this book and find out some new info.
Sounds like a good read. The Dummies series always puts out great information.
I think I need to get my hands on this book and review some of these tips for blogging. Even after a decade I still need some help
Great resource! Sometimes we have to brush up on some of the simplest of things to enhance our daily work!
This looks like a great book. It would be a good gift for my Sister. She is just starting out with her blog.
I have actually learned about from the “dummy” books. It’s great how everything is broken down and explained.
I love this! This is really good to those starting to create a blog or bloggers.
This is a great resource for bloggers and even the new ones. I will check this out.
This looks like a great book to read for bloggers and those starting their own websites! I will have to check this out. Thanks for the great and informative post!
I have had bad experiences with some sponsors who could probably benefit from reading this from the sounds of it. I as well want to work with brands that appreciate the work I do and realize that I am doing work and not just receiving free products from them.
This sounds like a great book for bloggers to check out. I’m sure I could learn some new strategies and tips from it!
I have read many Dummies books and I would say that they are really helpful. I’m sure this one also.
Those guide books for “Dummies” are really very helpful. I learned about influencer marketing through experience, but it would be great to have a book like this as a reference.
That’s what I need. Blogging is always a learning process for me. I still have to learn so many things.
This would be a great book to read. I love that these books “for dummies” are out there. They are great to read!
I feel like I could really benefit from this book as well! The “dummie” books are always so helpful!
I need to read that book myself. The more I can learn the more I can earn and that is my ultimate goal.
I love this! It’s amazing that we all haven’t figured out how to interact with each other, but it’s still iffy sometimes. I know I’ve been approached by people who had no idea how to interact with me.
I am a huge fan of these books. I think they really do break down everything into easily digest-able material that really is helpful. I am going to have to check this out too!