As a blogger, influencer marketing is a big part of my life, so I was super excited to receive a free copy of Influencer Marketing for Dummies to review. As a blogger, I work with brands on a pretty regular basis – my blog is my place where I can express myself, but it’s also a business! As a business owner, I have to balance which brands I’m going to work with – not only because I love the brand, but also for how easy a brand is to work with and how they value me as a blogger. If I love a product, but a brand is difficult to work with or doesn’t value my work, there’s a good chance that brand won’t appear on the blog.
Influencer Marketing for Dummies is a great book for marketers who are looking to work with influencers – whether they be bloggers like me, or influencers who work solely on social media, like Instagrammers. It has tips on finding great influencers, engaging with them, and keeping a great relationships with the best influencers.
As a blogger, I can say that I believe that their chapters on blogging are spot on – how bloggers want to be treated, compensated, and approached are key. As Influencer Marketing for Dummies points out multiple times – it’s not just about the numbers. I want brands that value me and that I actually believe in!
I also learned a lot from the book. My favorite parts were the examples at the end of each section. I love looking at these to see how other successful bloggers are doing things, and I’ve discovered some great blogs!
I highly recommend this book for anyone working in marketing, social media, or blogging. It’s a quick, fun read full of useful tips that you can carry into your work!
As a blogger, what do you look for in a brand relationship? As a marketer, what are the things you look for most in an influencer?
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.