Recycle Broken Toys for Free with Tom’s of Maine

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If your kids are like mine, you have dealt with your share of broken toys.  And if you are like me, those broken toys can be a seriously big source of stress.  After all, we parents work pretty hard to give our kids the toys that they want.  With the toy industry now generating more than $26 billion dollars in U.S. sales each year, 1 the amount of broken toys is a challenge families will continue to face.  But the question is – what do we do with all of those broken toys?  Well, Tom’s of Maine has a solution!

Natural personal care leader Tom’s of Maine is partnering with the recycling experts at TerraCycle to offer the #LessWasteChallenge toy recycling program. Families can visit Tom’s of Maine to download a free shipping label that you can use to mail in broken toys for recycling and do your part to reduce the amount of toys that end up in landfills each year.

“Knowing what to do with broken toys is a challenge because as parents we don’t want to be wasteful and throw them away. We want to show our kids there are better solutions,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine. “The act of recycling a toy together can be a way for parents to start a conversation with their kids about what we can all do to take care of the planet for generations.”

Families can send in their broken toys directly to TerraCycle by following four simple


  • Visit Tom’s of Maine
  • Enter contact information to receive a free UPS shipping label via email that can be printed at home
  • Fill an old box with up to ten pounds of broken toys
  • Attach the free shipping label to the box and drop it off at UPS

“Toys are a waste stream people don’t think about that often, but the amount of broken toys sent to landfills is significant and there hasn’t been a way to dispose of them,” said Tom Szaky, founder and CEO of TerraCycle. “Parents can now feel good knowing that broken toys can be 100% recycled or reused, which helps planet Earth.”

Beyond toys, another way families can help the earth is the #LessWasteChallenge pledge, which asks families to reduce their household waste by one pound per week. To date, consumers have pledged to keep more than 200,000 pounds out of landfills since 2016. In addition to taking the pledge and downloading their free shipping label, visitors will also be able to find fun DIY projects that get the entire family involved in reducing waste.

Tom’s of Maine is taking its own #LessWasteChallenge by having a goal of zero waste to landfills by 2020 at its manufacturing facility in Maine. The company has also partnered with TerraCycle to create the Natural Care Recycling Program, which now has 8,590 participating locations. The program collects personal care packaging from any brand, helping to keep 700,000 pieces of packaging out of landfills since the program began in 2012.

Tom’s of Maine has spent more than 45 years developing natural personal care products with a focus on natural, responsible and sustainable practices, while giving 10% of its profits back to helping people and the planet. You can learn more about Tom’s of Maine and how the company makes its products by visiting and

Tom’s of Maine is a leading natural products company focused on oral and personal care, carrying high quality toothpaste, mouthwash, dental floss, deodorant, antiperspirant, bar soap, body wash, body lotion, hand cream, lip balm and baby care products. The company has a long-standing commitment to supporting people, communities and the living planet. For 47 years, Tom’s of Maine has supported hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. Tom’s of Maine employees regularly contribute suggestions for improving the company’s high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom’s of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom’s of Maine enjoys partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit Tom’s online at or at

About TerraCycle

Founded in 2001, TerraCycle, Inc., is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in ourrecycling programs, please visit



  1. says

    Wow, I never knew Tom’s of Maine was so environmentally friendly. I love the idea of recycling broken toys. It is great that someone has came up with a place to send the to be repaired or repurposed.

  2. Leigh Anne Borders says

    I love that they are taking time to do something to help others. It is important for companies to do this!

  3. Anita Anderson says

    Wow. I love what Tom’s of Maine is doing with old broken toys. I just threw out a bag full of broken toy cars. I wish I had seen this before but now I know what to do in the future.

  4. says

    This is such a great idea. My family works hard to make a difference, so I love supporting companies that also make a difference.

  5. says

    This would work for those toys you really want to be fixed and can be fixed without to much extra cost. After all kids seem to have way to many toys now anyway.

  6. Ana John says

    Its really great to enjoy some cool science experiments using recycled items and material from kid’s toys.

  7. says

    Oh my gosh I love it! I have always got broken toys in the house. When you have boys it”s par for the course! I am very glad there’s a company figuring out what to do with it.

  8. says

    Kudos to Tom’s of Maine and Terracycle for spearheading this campaign! Finally we have a way to get rid of old, broken toys in a way that would not harm the environment. I’m helping you spread the word. This is such good news!

  9. says

    I am all for recycling broken toys! We are out of the toy stage, though my kids will probably never get rid of a lot of theirs. My son wants to keep his old cars and Lego’s which I can totally see. My daughter has her dollhouse and dolls…she NEEDS to get rid of her old Polly Pockets though because those are just going to shrivel up lol.

  10. says

    I’ve always loved Tom’s of Maine products and now I love them even more. I’ve never heard of recycling broken toys and this is awesome. I’ll have to share this with all my friends.

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